National Archives sign at Kew Gardens Station

National Archives sign at Kew Gardens Station

2010-02-23

Wired Magazine: How Google’s Algorithm Rules the Web by Stephen Levy

From the current issue of Wired Magazine comes this great piece of field research by Stephen Levy, "How Google's Algorithm Rules the Web".

1 comment:

  1. Google's search procedure can hardly be called an "algorithm." When it includes results that lack terms that you were searching for, makes substitutions, and sometimes ignores quotes and sometimes doesn't, it's a heuristic. It's "DWIM" (Do What I Mean) technology, which will never work well till the computer-to-brain interface is implemented.

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