Weitz: The [Google Instant Search] interface itself isn't anything new. There was a site put up last year that does the same thing with Bing APIs. The magic was they (Google) were able to do it at scale, for all of their searchers. It's an impressive technical accomplishment for sure.In response to the question of whether Bing will counter Google Instant Search with something like Zheng's app, Weitz stated that "We have a fundamentally different philosophy about how search is evolving. It's not about giving you much more links faster, it really is about getting you the information you need to make a decision faster in the format that makes the most sense."
Real Live Search with the Bing API was there first
Over at Search Engine Journal, Yvonne Bell reports that an Australian developer Long Zheng created an app in 02009 called Real Live Search that uses the Microsoft Bing search engine API to produce the kind of "instant search" results Google was touting in its announced improvement on September 9, 02010. But while USA Today's Technology Live interview with Bing director Stefan Weitz referenced Zheng's app, it is not an official Microsoft offering. Here's what Weitz said: