a digital time machine that provides a new way for the world to see and share history.
The site allows users to share images from their personal photo albums, as well as the stories behind them. To date, pictures have been provided from various national archives, as well as diverse contributors including Selfridges, Marks & Spencer, the Royal Albert Hall and Arsenal FC.
Developed in partnership with Google, the site finds a unique use for Google Maps and Street View, meaning pictures can be dated as well as geo-tagged and then 'pinned' into place on top of modern Street View photography.
The result is a fascinating snapshot of the changing face of local streets and well known landmarks and provides a new perspective on historic moments.
The site has ambitions to become the World's largest user-generated archive of historic images and stories, providing easy access to digitised history stretching from the invention of the camera to yesterday.
Source: An historic launch for We Are What We Do and Google, June 7, 02010 and thanks to Peter Kurilecz for his notice on a photohistory mailing list, June 5, 02010